The Holiday Season brings its fair share of fun holiday fairs and events, and this is a perfect opportunity for small businesses to thrive and survive, but for events to be especially useful, there are certain expectations vendors have. If you want vendors to be excited about your event and show up time and time again, here are a few tips (in no particular order):
- Be clear about vendor pricing and placement in the contract. Vendors should know exactly what type of space they’re paying for.
- Do not book more than one type of the same vendor. It is incredibly uncomfortable for vendors to be selling against competition in the same place.
- Advertise, advertise, advertise! We understand this costs money, and we don’t mind absorbing a few extra dollars if it will get the word out and get customers to the show.
- Give directions for location, for booth presentation, and for what will you will be offering (such as chairs, tables, lighting, etc.). Let vendors know if there will be Wifi, electricity, and other amenities.
- Have a focus for your event, such as “handmade items only,” “flea-market,” “direct sales consultants,” or “holiday-themed items.”
- Make sure there is plenty of space between vendors so they can store their wares and boxes.
- Book your event and your vendors far in advance to give everyone plenty of time to advertise and prepare.
- Create an email list to keep vendors aware of any changes or incidentals.
- Introduce yourself to each of the vendors while at the event.
- Check the authenticity of products as you vet vendors. You can truly change the tone of your event if you allow knock-offs or counterfeit merchandise.
- Do not be afraid to disallow vendors who break your rules or contract.
- Ask for photos of vendor displays and/or products before allowing people to your event. Once you set the tone, it’s very hard to change.
- Create a public Facebook event and allow people to like and share the event across all platforms. This is free and incredibly useful!
- Contact The Vine Vendor Network to have your event posted in our blog and our calendar!
If you have any other ideas or suggestions, please feel free to comment below!