According to the United States Small Business Association, about 75% of small businesses donate to charity each year. With this number, if your small business is not donating, you are seriously missing out on some major benefits.
- Small business tax deductions for charitable donations (for real 501(c)(3) organizations)
- Community partnership and networking
- Faith and trust from customers
Let’s focus on faith and trust from customers. According to the 2010 Cone Cause Evolution Study, “More than ever, aligning with a cause is translating into purchasing. Forty-one percent of Americans say they have bought a product because it was associated with a cause or issue in the last year – doubling since we first began measuring in 1993 (20%)”. The National Philanthropic Trust explains: “Historically, charitable giving rises about one-third as fast as the stock market.”
Even with the downturn of the economy, national disasters, and job loss, people continue to give. In 2015, “Americans gave $373.25 billion in 2015. This reflects a 4.1% increase from 2014.” With so many individuals giving back, the consumer expectation is that corporations will give back, as well.
What distinguishes small business from large-scale corporations is the connection with the community. People want to feel that they should shop at a small business because a small business cares about them, as individuals, and the causes they care about.
Some examples of Vine Vendor Network businesses who donate to charity:
- RoseMary Algerio, an independent representative of ThirtyOne, donates to Ronald McDonald Houses, Breast Cancer, Nationwide Children’s Hospital, and Girls Take Flight, to name a few. There is a slew of others they do throughout the year, as well. Customers also have the opportunity to “Round-Up” their orders for an even greater charitable donation. ThirtyOne offers personalized bags, household goods, and jewelry. Shop Now: http://www.mythirtyone.com/RoseMaryAlgerio
- My company, Bath, Body, Candle Moments, supports a local charity through Staten Island Hope Animal Rescue with monthly charitable donations. We create handcrafted, artisan, vegan, and cruelty-free soaps, bath bombs, skincare, and soy candles. We also run special donation days throughout the year to support tree-planting and parks for MillionTreesNYC. Shop Now: http://bathbodycandlemoments.com
- Roseann Azzinaro-Camarda, the owner of The Max Challenge of Woodrow, Great Kills, and Grasmere, are three gyms on Staten Island. We are a 10-week challenge that includes fitness, nutrition, and motivation. On April 22nd, they held their annual MAX Day Of Giving at Mount Loretto from 9 to 12 pm. They dedicate the day to Play Study Win, a local charity to help underprivileged children with extracurricular activities and after-school tutoring. Sign Up Now: http://Themaxchallenge.com
- Caren Schagren Cooper, an independent representative of Isagenix, explains how her company donates to the Make-A-Wish Foundation and has donated over 5 million dollars and granted many wishes for kids. Isagenix offers weight-loss products, workout products, and skincare. Shop Now: http://Www.carencooper.isagenix.com
- Victoria Cheng, an independent representative of Barefoot Books, discusses that this month Barefoot Books, a children’s inclusive and diverse book company, is donating books to the Asbergers/Autism Network. Shop Now: https://www.barefootbooks.com/Victoria-ChengGorini
If you’re ready to get your small business charity-ready, check out our blog on how to make it happen!